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Branding
&Apparel
Brief set by Bill Strohaker & Nick Williams
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To Create a branding identity for the denim brand of my choice
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The Concept was to create a collaboration between Levi's and Gucci, uniting Levi's all-American origins and Gucci's Italian whimsy. The collection is a force of fantasy that traverses the Atlantic Ocean
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embroidery created
for the denim
a 'beeline' of
stitching culminating with
a bee
combining the most important elements of both brand logos
addition of leaf motif to nod to the
whimsical feel of the collaboration
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